GUP’s Marketing and Sales Director, John Warren, was on hand at the Jan Karski tribute at the Consulate General of Poland in New York in order to promote “Story of a Secret State.” This huge stack of books disappeared by the end of the night!

GUP’s Marketing and Sales Director, John Warren, was on hand at the Jan Karski tribute at the Consulate General of Poland in New York in order to promote “Story of a Secret State.” This huge stack of books disappeared by the end of the night!

The tribute to Polish hero Jan Karski on April 1 at the Consulate General of Poland in New York featured moving talks by Abraham Foxman of the Anti-Defamation League and Leo O’Donovan, former president of Georgetown University, who here praised GUP’s edition of “Story of a Secret State.”

The tribute to Polish hero Jan Karski on April 1 at the Consulate General of Poland in New York featured moving talks by Abraham Foxman of the Anti-Defamation League and Leo O’Donovan, former president of Georgetown University, who here praised GUP’s edition of “Story of a Secret State.”

Boost your creativity with a second language

On a scale from one to ten, how creative are you? 

If you’re looking to see that number spike, learning a second or third language could be just the trick. 

In a recent article published in the education section of The Huffington PostExpat and Language Lover Zach Simon said that speaking a new language forces “your mind to fire on all cylinders as you assimilate new information and cycle between familiar and unfamiliar concepts.” As a result, this is “the primary driver of creativity because it forces us to think divergently.” 

Divergent thinking was defined as “your mind’s ability to generate a variety of solutions to a given problem.” As opposed to convergent thinking, which is the ability to select a single “correct” answer to a given problem.

The article went on to say that learning a second language exposes bilinguals to “‘cultures, customers, and beliefs distinctive from their own,’ thus forcing them to see the world from a new perspective.” Moreover, bilinguals are able to see one situation through multiple lenses, which can make them a more expansive thinker.

Still looking to increase your number on the creativity scale? Take a look at our language books. They’re sure to take your mind to a new level of thinking!

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Video attracts mainstream media attention and consumers to book titles

According to Publishers Weekly, mainstream media and book-lovers are attracted to books through video content. Despite, the nature of books to be read instead of watched, university presses are hooking consumers of academic books through visual promotions and storytelling. Some publishers attribute the success of video promotion to its share-ability and findability on social networks like YouTube and Facebook. As a result, these titles are picked up by broadcast media.  

Do you agree with Publishers Weekly? Check out GUP’s YouTube channel and one of our latest video interviews with Haroon Ullah, the author of Vying For Allah’s Vote.